Ferrari rocked the auto world this week (Jan 24, 2011).  Most car followers know of a new car release long before it hits the public eye.  Take notice of how BMW used the advance discovery to build the awareness around the upcoming 1 M Coupe.  But, this is a complete surprise, and quite a shocker in design, and there are some very unlike Ferrari words used to describe this new “SuperCar”….practical, useful….hmm.

Ferrari-FF_2012 front angle grey

Here are the details of the announcement –

Ferrari has released photos of its latest prodigy: a four-passenger, four-wheel-drive, 660-horsepower supercar called FF with a “shooting brake” profile and a rear hatch.

With the FF name referring to the number of seats and the drive system, Ferrari plans to produce 1,000 units per year. FF serves as the replacement for the 612 Scaglietti. 

In a media release, Ferrari calls FF “a true revolution” that breaks completely from past practice by the world’s top sports-car builder. The car is “the company’s most powerful, versatile four-seater ever, as well as its first ever four-wheel-drive car,” Ferrari says. 

Power is provided in spades by a new 6.3-liter V12 that hammers out 660 horsepower at 8,000 rpm and 504 pound-feet of torque at 6,000 rpm. That will propel the lightweight car from zero to 62 mph in just 3.7 seconds on its way to a top speed of 208 mph. 

The four-wheel-drive system is a Ferrari design called 4RM, which the automaker said is 50 percent lighter than comparable systems and provides a near 50-50 weight balance for the car.

The startup date for production was not announced nor was the pricing. Ferrari FF will be one of the stars at the upcoming Geneva Motor Show, where it will get its official unveiling. FF will come to the United States in the fall, the automaker said. 

FF was designed by Ferrari regular Pininfarina, and it was the subject of wild speculation about its design when the Italian automaker first announced that it would reveal a four-passenger hatchback model. The styling shown in photographs has already spawned some heated discussion. 

The boxy rear styling provides space for people and their luggage that is pretty-much unheard of in the supercar category, Ferrari noted.

Ferrari-FF_2012 front

Ferrari-FF_2012_rear

Ferrari-FF_2012 side