BimmerFest 2011

May 14, 2011 – Rose Bowl, Pasadena, CA

If you don’t know about BimmerFest 2011, then you are certainly not a hard core BMW fanatic.  If you do know, then you can consider yourself one of the faithful, the pilgrims, that make their annual trek to Southern CA for the largest gathering of BMW cars and fanatics in North America…and maybe the world.  How many you ask….how about 5,000 BMW cars….and not just any BMWs…NO….don’t show up in your 1986 BMW E30 325e in faded red…, that person would show up in their 1986 BMW E30 325i, that has had a motor transplant from a E46 M3, then a supercharger added, custom interior rollcage, race suspension, lowered, tuned exhaust, race seats and custom wheels, and a color like LIME GREEN.  Now, that would be a car to make the trek to BimmerFest.

If your going to roll…..bring your A game.  This is the show of shows for BMW cars.  Not just for car owners, but also a complete vendor showcase and exhibition….and, as part of that, BRracing is again, bringing their A game to the BimmerFest extravaganza.  How about over 3,500 square feet of booth space….w multiple large screen LCDs at each corner, a full vendor and product display, our newest project cars (see images below), music and DJ in the booth, live video streaming, and the launch of our new ONLINE STORE.  That’s bringing your A GAME.   But, don’t just read about it, cancel what ever other plans you had, and jump in your car, and join the thousands that are making the trek from all over the US….and find your way to the Rose Bowl on Saturday morning.

Here are some pics of the newly created BRR project cars that will be in our booth….and due to the demand of BRR project cars, our cars will not only be in our HUGE booth, but also other vendors booths.




But, it won’t just be us in our booth…we have help from many of our key BMW suppliers, like Brembo, StopTech, ASR, AST, Swift Springs, ASR, HRE Wheels, APEX Wheels, BMW Performance, GoPro HD Cameras, and more.

We will have new posters, new T-shirts, lanyards, event items, sales, specials….all the things you would expect a large show.

And, we won’t be alone, here is a sample of some of the other key vendors that will be at the show –

ESS Tuning –


Active Autowerkes –


Gintani –


Vorsteiner –


And…what’s  show if there isn’t a show car showcase –


Stay tuned for more…we will update you as we role today (Friday) to the event in the many caravans of cars headed to the event, and add photos and comments from the show as it happens.  Check out our FACEBOOK page as well for ongoing updates –

BRracing – performance at the limit